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Guide

Sponsor placement that works

Where sponsor logos read clearly on match day, and how to leave room for mid-season additions.

Sponsors want to be seen in photographs, not just on a mock-up. Chest, upper back and sleeve panels photograph best.

Leave one deliberate gap. Clubs that plan for a mid-season sponsor addition avoid reworking the whole design when one arrives.

Need a hand with your program?

One contact, clear approvals and a delivery date planned around round one.

Contact Divley